Microsoft Construct. There's your roadmap.
I spent a year learning Construct a few years back because it advertised "no programming," and I didn't want to learn programming. And then I noticed most of the games I was creating looked like everyone else's, a pack of clones and mobile-looking derivatives. I learned to program. Now I don't use Construct.
Scirra spent years taking C2 and putting it in a browser and equipping it with some features they weren't able to put into C2. I had high hopes for the engine. Maybe it would be something fresh and evolved from C2 with more power. No, it's C2, in a browser. It targets devs who make browser games and probably the education market for teachers to show kids how to make games without programming.
Then, they'll probably sell to the highest bidder. I would. They might not, but I've used a lot of programs over the years that are now owned by a different entity.