I don't see how they remain afloat by doing such a scheme. Advertising?
Lockerz is not a typical social network. I think, that this site is a very nice place for intelligence services. Don't believe in my fantasy (if you think so), just let me explain some details.
Lockerz:
- allows you to join your friends by Facebook (somebody will know who you are and who are your friends);
- allows you to answer simple question. Well, simple? Yeah, for novice in social sciences such questions look very simple and even funny. You can answer without any trouble after that. BUT! Wait a minute! Read question again (remember, owners of Lockerz know who you are by email and by your friends - it's enough for specialists in social discipline).
Look at this question:
<img src="http://i35.tinypic.com/121eaer.jpg">
What does it mean? You without any force will be describing your (future) beloved or his/her characters.
Next.
<img src="http://i38.tinypic.com/313397a.jpg">
Are you going to answer, that allows someone be familiar with your private feelings?
Next.
<img src="http://i33.tinypic.com/28858w7.jpg">
Oh! As simple as that... What is your intentions? Can you describe your plans? Simple, but effective question.
<img src="http://i37.tinypic.com/vrrcsi.jpg">
What would you like to buy with your ... (what would you like to have if someone can provide you with this).
Enough to think about this "simple and funny" questions. Well, I'm not a paranoid who hates something modern and unusual. No. But questions from Lockerz reminded me about Refugee Interview Project (part of Russia Research Center's Project on the Soviet Social System by the Human Resources Research Institute of Air University, USA Air Force, contract 33-(038)-12909) and other projects. It's a part of my work - to analyse activities like this. So I don't believe in entertainment, proposed by Lockerz and that's why I will not answer serious for their questions. But ... it's up to you, you aren't forced to believe in what I think.