I'm pretty sure there'll be an EXE exporter down the line. By that time, HTML5 will be handy 'cause you can do a demo of your full price game and people can play it BEFORE downloading it. Also, you can get sponsorship deals by having a browser game. It's step in the right direction for sure.
My gripe atm is the way the event sheet is done. Not keen on the "system | on start of layout" and "sprite | is onscreen" kinda layout. I definitely prefer the old way as it was easier to read. Maybe it's just me...