nemezes I don't know if I should release on html5, you think I should? You mean to publish on Kongregate and places like that? I'd have to read about how to monetise for those platforms... I guess it's all ads.
Right from the start the main platform I was targeting was mobile (iOS being the priority followed by Android). Beyond mobile, im not sure which other platforms I'd aim for... need to research the options more thoroughly.
Although I did have the thought that I could put the game on the Scirra arcade for a short while for the purposes of beta testing... I could use any feedback to improve the game before publishing to the mobile markets..
Ok option 2 for you then. I thought I'd just have an ad pop up every 3 or 4 levels, and then a small ad constantly positioned on the screen... Something like that anyway (dont want to make it too annoying). That's something else I still need to research yet, how best to set the ads up and which ad services to use etc. I bookmarked a tutorial for appodeal a while back because the op was saying he'd had better success with that service than admob... but then does that work with iOS too? ... still lots to figure out .
Ill just keep making the levels and figure all that stuff out later...