Everytime people wants to have easy money, problems arises in mid term:
html5 Publishers wanted it, so they asked for quick games that would run on the older phones, with weird requirement, for a good price, people did them.
and it was kind of easy (workarounds needed, but still easier when you found them), with C2, it was even more easy, and performances were great, so they did thé cheap games.
but then it was too late, publishers were already seen as "easy money", so they had to face the flooding of cheap that, be honest, is the easiest to make run on their low end device requirements.
another exemple:
at a time, some people, called web designer I think, did everything to make their websites work, mostly ignoring specifications and using browser sniffing, as "people want it to work! wé need money!", guess what, that does not forgive that you did your job badly. browser makers have sabotage their user agent and other things to support your crap, web tutorials are full of "tricks and workarounds for older versions of IE", and some recognized as good web developers don't give à penny for spécification respect, and one codebase for everyone, "open web" lol.
same goes for full of ads websites, and ultra mail spam
conclusion: easy money is either not reliable, or will hurt your profession later on, most html5 publishers are really not worth it, as they feel like thé webdesigner case I talked about, they are spammed by crap from everyfront, but most desirves it.
of course thos post reflects my opinion.