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I think that meme was an attempt at wit but failed. Seriously, Moot has a point about the slogan, but in the end I don't think a slogan on the website will sell it. It'll be the features, support and capabilities of both the engine and the devs that sell it.
I agree. I slogan probably won't sell it out right. It's a subconscious thing. Like a jingle. If it's good, people will remember it. I could probably rattle off a dozen slogans right now and sing even more jingles for different products. Sometimes slogans are more memorable than the actual product.
"We'll leave the light on for you." is a slogan, I think by some hotel business, but I can't remember which one. That slogan just sticks with me because I have family, and I leave the light on for them at night. It's simple, kind, and relatable.
Edit:
Looked it up. It's Motel 6. I think that's why I couldn't remember it. I purposely blocked it from memory.