If a subscription like option would ever come, it should be only for business related users. As a hobbyst, I would never pay a sub. and I am sure most hobbyst wouldn't.
"No programming" isn't the right term, but it's the term most people would understand.
On the HTML5 game creator topic... I kind of agree, after all games are just applications, too. C2 can make apps as well and even a website.