Ya know, at first I completely agreed with the video but then I realised - if I was given the option, I'd probably take it. Why? Because that'd be fun to me - to be able to steamroll through everything without having to worry about dying. To me, the most important thing is that a game is FUN above anything else.
Also, some players don't have great amounts of time to just sit down and play a video game and would prefer to just get through the story as quickly as possible.
Besides, they still have the risk of falling (I assume).
There's a stickied thread in this forum that talks about game over design as Tulamide mentioned.