This is almost certainly a scam, at the very least it's not what it says it is.
You can pay $30 to have access to these 'tools', without knowing anything about them at all.
Check out their 'latest reservations' scrolling thing. They've just given one or two default stereotypical names to each country (except the U.S. where they randomly sample all names) and have them scroll across at a constant rate. Pretty hilarious actually.
Have a look - everyone from Australia is called 'Nathan', everyone from Saudi Arabia is 'Ahmed' etc.
This is really great actually, I'm enjoying this
EDIT: Check out their twitter, it's full of people demanding refunds for what appears to be 'nothing but thin air'.