Are IOS ads revenue 5.2 times higher than Android ones?

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- beguinner
- - Joined 16 May, 2017
  - 84 topics • 136 posts
- 1
- 7 Mar, 2018
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I read on a quora thread that IOS ads revenues are on average 5.2 times higher than Android ones. I can't find that thread right now but I distinctly remember that figure. Can you guys confirm it?
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- Elliott
- - Joined 27 May, 2012
  - 30 topics • 837 posts
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- 7 Mar, 2018
- Quote
iOS users are certainly much more receptive to premium apps and IAP, and are far more common in the West, which has notably better CPM; so I wouldn't be surprised at that figure.

Android has quantity, iOS has quality; this true for both commercialised users and apps themselves.