It just gives you more control. You probably won't know the exact dimensions of your level or room when you first start, and you might not like the rectangular shape or top-left orientation, so unbounded scrolling lets you change that. Personally, I like to set the bounds myself with 9-patches and a custom camera. This lets me build any kind of level I want, with any combination of shapes, in any orientation, and all I have to do is drag some objects around.