I generally would not recommend using other people's or company's artwork in your games at all.
(I'm not a lawyer, but I think it goes a bit like this...) According to copyright law, by default you are not allowed to copy another game's artwork in to yours, at all, even if you release the game for free. This kind of copy-pasting of other people's work unmodified is generally not allowed unless you have explicit permission. I think there are grey areas if it's for satire or commentary, but the average game does not fall in to that category.
To get explicit permission, first you have to gain the attention of the company or person. This isn't easy. Expect to be put in touch with a generic customer service assistant who won't necessarily know what to do with your request.
Assuming you get past that, now you need to persuade the company's lawyers you're significant enough for them to spend time, money and effort to write a letter saying you can do what you want. (You should not count anything less than a physical letter as permission.) Generally, they won't bother - why should they? Alternatively they may decide to levy a hefty fee to justify their time.
Then, even if you have a letter saying you can, bear in mind many companies are large organisations with different departments that don't actually talk to each other much. So you might get legal threats anyway, from a different department that doesn't know what's happened!
Then you have to use your letter as proof to try and persuade them they really did give you permission. (This is why you need a real letter: if they threaten you, they probably won't accept emails or what someone said on the phone as proof.) They might ignore your letter anyway and still tell you to stop, because companies don't always care about your predicament.
All in all, it's probably a huge amount of hassle. I'm not saying it will always happen like that, but it could. By then you probably could have come up with some original artwork and made a cool original game.
So I would not recommend it - if you want to do it by the book, it's best just to use your own artwork.