Ads in game on Google Play

Hello! I want to publish a game on Google Play and have ads in it. As I understand I need to create a merchant account. However in order to do it, they ask some mandatory questions such as the website of my business, what do I sell, Customer support email or Credit card statement name. I am not sure how to answer as I don't have a website, customer support or any of these. Those who published games with ads in them, can someone advice me what to do? Do I really need to create a full registered business in order to do this, or am I looking at the wrong stuff? Thank you!

Hi,

You can use a normal google developer account to put ads in your game. Just make your game free and add the ads. Merchant account is only if you want to publish games with a buy price or include in app purchases.

Hi,

You can use a normal google developer account to put ads in your game. Just make your game free and add the ads. Merchant account is only if you want to publish games with a buy price or include in app purchases.

Thank you for your reply, that was useful. Could you please tell me if I need billing permission for my app, in case I have ads? Also, if later I make a not free app, will I have to legally create an actual business, in order to create a merchant account? Thank you again!

You dont need billing permission for your app if you are going to include ADS only.

When you want to make a not free app, you are gonna need to register as merchant account.

I have not created a merchant account yet because my country is not allowed to create merchant accounts, but I have read a lot about it and you can register yourself as merchant account without having to create an actual business. Google just needs an address and billing information such as a bank account number, that is necessary so Google knows where to send the payments. But those could be your personal address and personal bank account.