I guess more broadly I'm just generally curious about Scirra's plans in the long term. Construct could totally be the next Game Maker in terms of public recognition - imo it's a fantastic piece of software, and I'd love to see it get there. But it'd need a bit of a kick with marketing and brand awareness and whatnot because, as this thread and the linked article have highlighted, a lot of game devs still aren't aware of it. (Certainly from my experience of chatting with other game developers, when they ask me what I use, I always end up explaining what Construct is as they aren't familiar with it).
It seems like marketing in general isn't something you guys are strongly focused on right now - at least in terms of new strategies and such. Is that fair to say?
Sorry... just being a nosy marketing guy 😛 You can tell me to go away or just ignore me if I'm being a nuisance.
Thanks for understanding :) We are working on a revamp of some of our more front facing pages coming soon which I think should help a lot.
Marketing is a pretty broad spectrum and our product spans such a wide range of use cases it's impossible for us to address them all. We're doing a lot in education right now which will be pretty invisible for the B2C market but we're making great progress there.
For B2C B2B markets we're not doing a whole lot of active marketing, we find it quite tricky. We experiment from time to time but nothing has really stuck. Regardless, we're growing slowly and steadily in both product usage and revenue so we're in a good place and are happy with how things are going.
Some number we're pretty proud of to illustrate:
- ~920k users tried C3 in 2020
- Avg 3.8 sessions per user
- 25 min avg session time
- 200k new projects created in C3 monthly
- 60k games exported monthly
We're pretty excited with this progress, likely only a matter of time before you bring Construct 3 up and someone knows exactly what you're talking about :)