I've made a quick example for you to study how I've done it.
I basicly did that when "on touch" your paddle will move in the direction of the area you are touching.
If you're touching the screen on the left side of the paddle, the paddle moves in a certain speed to the left.
If you're touching the screen on the right side of the paddle, the paddle moves in a certain speed to the right.
Hope you can figure it out with the help of this capx: