With the way C2 seems to be marketed as of late it's obvious C2 wants to push subscriptions: Education Subscriptions.
Seriously, it's an easy to use software and the subscription cost is tiny for a sitewide license of a professional tool. Since it's easy to use, their education field potential can reach Middle to Elementary schools.
Game creation and software development is becoming easier for those who do not normally code, and with such it becomes more accessible to hobbyist. C2 is designed to be a professional tool that is accessible as a hobby and education tool.
Because of this market, keeping the price accessible is also a selling point, as we all know GMS's marketing punishes those with limited budgets.