Well, sometimes there is a real registered business name behind the user. Some of us are already using C2 professionally!
Take us, for example. We have three people working on a game, so this might lead to a mildly schizophrenic sounding posts, as sometimes it's just me (the designer) posting and referring to 1st person - and sometimes we are announcing something as a team.
I see what you mean, tho. Doesn't bother me at all.