Freemium is toxic to me, I now totally refuse to play freemium crap.
I'd rather pay £1, £5, £10, £20+ and "own" the game, rather than download it free and pay forever for iap's and consumable crap. I just totally avoid anything thats freemium or f2p.
I have to also say that wading through the app store to find a good game is a nightmare right now, you search for any type of game and instantly you've 30 pages of freemium junk to wade through before you find anything good.
Apple should add a filter to filter out free games from a search.
I much preferred ios gaming 2-3 years back, when games came in two versions. The full game and a "light" demo. you could download the light version free and play for a little while and see if you'd like to buy the full game. that was ideal to me. I could try out loads of games and buy the ones I really liked.
Now the app store is ruined by junk like candy crush, clash of clans etc. pure dross