That's nonsense and a very childish approach
That's actually a reasonable business worthy approach.
If you don't want to pay for a service, don't use it.
There are ways to monetize HTML5 games as browser games anyway. Exe exporting is "a plus", not an end in itself.
But from the very beginning of C2 some people have been complaining it wasn't exporting .exe, missing the very point of HTML5 gaming.
Now C2 does, thanks to a third-party service, have EXE exporting. And yet, some people still complain about the hypothesis of having to pay a cut of the revenues they made thanks to the service.
The whining is, once again, not posted in the right forum (go bug awesomium guys, it's their license/price after all).
Go back in the topic, read the fact that a muli-app license exists, that you FIRST have to make 100k $ a year before having to pay 2900$ (which represents about 2.9 % of said income) and that you won't be releasing hundreds of games a year anyway.
Those are facts. Those are business considerations.
Now explain to me how those are nonsense.