How easy is this to use for a beginner? What are its limits? I assume a full open world game would be impossible
I'd say the plugin requires intermediate experience with construct and 3D tools. It's very easy to make simple things, even for a beginner, but more complicated 3D games require an understanding of trigonometry / linear algebra, and basic 3D graphics principles. The plugin is much simpler to use than it used to be, but it's not meant to be extremely beginner friendly as this would limit the flexibility / speed of the 3D engine a bit.
The C2 engine, and Q3D itself are geared for web technologies. Q3D performs quite well considering its all WebGL and JavaScript. You can make many types of 3D games, but as you assume there are obviously limitations to the size/complexity since everything is meant to run in a browser. With that said, the performance is pretty much as good as it can be in a browser, and you can get away with quite complex games. With time and updates it'll get even better, but don't expect native performance you seen in stuff like modern 3D AAA titles is possible.
All in all you need to expect that Q3D doesn't do the work of building your game for you, but gives you some nice tools to work on 3D web games / applications using construct.