Hi Wishy. So you've had success with Option 1? Would you mind if I ask you some questions about your experience? I totally understand if you dont want to give away specific numbers, but just answer in general terms?
-How much do you make from ads versus IAP to remove ads? Do you make more from ads or more from the fee to remove ads?
-Roughly what % of your players bother to pay to remove ads? Like do most players finish your game in the free version, without bothering to pay to remove ads? Or do you find most of your players actually go ahead and pay the fee to remove ads?
Thanks, only answer if you feel like sharing
I haven't had any decent games with 50.000+ downloads yet, so my numbers are not really a good model.
Every 20-30$ I earn from ads, I earn about 1-2$ from an IAP to remove those ads. Nearly all those games had endless levels so the players don't really 'finish' the game. I'm sure a quality game will earn way more with IAP, in the form of currency or in-game-items.
But like I said, I don't have any popular games with a lot of dowloads so I can imagine that a good game will earn more from IAP.
I only recently started experimenting with Rewarded Interstitial Video's too, looking good so far, but I can't give any numbers yet.