Anyone one remembers Nirvana's 'Heart-shaped box' video clip? Maybe some of you know that this clip was first filmed in colour, than black&whiten, and after that peaple at technicolor painted each frame manualy. What i want to say is that if you have big budget for your game, you can experiment with what ever you want, do what ever you desire and maybe go hard way. But if you a small developer who is doing its game in the time betwen day job, this person have to find the most efficient and felxible way to work. And Art has nothing to do with it. For me games like Gears of War and Unreal 3 are Half Art, becasue they just over-realistic, wshich means shallow. Shadow of the colossuss and Ico on the other hand i could be able to call art, becasue of it's overall taste to each of it's elements. Weter you have multimilion budget or not, if you want catch fill to the gfx and the gameplay, it will never become even half-art. Creativity, skill and good idea, that's what creates art.