Ideas: How to deal with chinese copycats?

Does the .exe option actually compile the HTML into executable form? I probably answered it myself but figured I'd ask to make sure. If so then add some copyright protection. Have a registration section of the game. Have them fill in their receipt code and send it off to a database. Before each registration completes have it Ajax the database to see if the code already exists. That might help?

—, its a wrapper. It basically is still your HTML5 game, and the .exe is a browser made to play just your game.

Well that wouldn't help :(

You can code your HTML5 to make it run using the dependencies (domain, file size, validation, etc.), otherwise it won't run if is ripped off

Late to this reply, apart from the regular app stores, there are also "copycat appstores", which sadly command a seizable market share. On iOS there is an appstore called 91, which commands approximately 30% of the market. In other words, 30% of the users jailbreak and use this appstore.