First you have to decide how your going to call the image when you click the button.
You can use "Spawn another Object" if your going to create from a specific object or sprite.
You can use "Create Object" event under System.
Then create a Global Variable called "Images" for example.
Then Make a series of statements like so:
System (compare variable) like so:
System > Images = "Sprite 1" > System >Create Object >Sprite1, Layer 0, X,Y
Create a statement of code for every sprite or text you want to be able to create.
Then when the button is clicked use:
Button > On Clicked > System (set value) > Images = choose(sprite 1, sprite 2, sprite 3, etc...)