The official Admob literature, states.
Requesting Consent from European Users
"Ads served by Google can be categorized as personalized or non-personalized, both requiring consent from users in the EEA. "
So you still have to have a user consent pop up for Personalized or non-personalized.
"Under the Google EU User Consent Policy, you must identify each ad technology provider that receives end users' personal data as a consequence of your use of a Google product and provide information about the use of that data"
That will require a link to all the ad technology providers providers that you use.
Potential fines for non-compliance
"One of the new aspects of GDPR is that it names a price for non-compliance – fines can reach up to €20M Or 4% of annual gross revenues – the greatest of the two. What this means for app companies is that they have a strong business case to invest money and effort in complying.", source http://blog.soomla.com/2017/12/gdpr-101-for-mobile-app-or-how-to-avoid-a-e20m-fine.html
So we need to know if this user consent option will be available in the Mobile Advert plugin.
Ashley
Nepeo
a link to the consent sdk implementation is below.
https://developers.google.com/admob/android/eu-consent
Many thanks.