Configuring Google Analytics 4 (GA4) and Sending Events

Getting Started

Configuring GA4 and Sending Events

Welcome to this beginner-friendly guide on setting up the Google Analytics 4 (GA4) plugin for Construct 3! This tutorial will walk you through all the steps to integrate GA4 into your Construct 3 project, from obtaining your GA4 ID to tracking custom events using a paid addon. You’ll also learn important details about privacy considerations and how long it takes for your data to show up in Google Analytics.

Step 1: Setting Up Google Analytics 4 (GA4) Account

Before you can start tracking your game with the GA4 plugin in Construct 3, you need to set up a GA4 account and get your GA4 Measurement ID (also known as the GTAG ID). Here’s how you can do it:

1. Go to the Google Analytics website.

Open Google Analytics and sign in with your Google account. If you don’t have a Google Analytics account yet, you'll need to create one.

2. Create a Property

• Once logged in, click on Admin (the gear icon at the bottom left).

• In the "Account" column, select the account where you want to add the property (or create a new account).
• In the "Property" column, click + Create Property.

3. Obtain the GA4 Measurement ID

After creating your property, you’ll see a Data Stream option. Select Web for a web-based game (or the correct platform).

Under the Web stream details, you will see the Measurement ID at the top (it starts with "G-" followed by a series of numbers and letters). Copy this ID as you’ll need it to set up the plugin in Construct 3.

Step 2: Installing the GA4 Plugin in Construct 3

Now that you have your GA4 Measurement ID, let’s set up the plugin in Construct 3:

1. Download and Install the GA4 Plugin:

• Go to the Construct 3 Plugin Store and search for the Google Analytics 4 Plugin.
• Download and install the plugin into your Construct 3 project.

2. Add the Plugin to Your Project:

• Open your Construct 3 project.
• Add the GA4 plugin to your project.

• Set the GA4 Measurement ID (the GTAG ID you copied earlier), and set the initialization type to Auto. If the property is valid, the plugin will automatically initialize the analytics engine.

3. Testing the Plugin:

Once you’ve added the GA4 plugin and configured the Measurement ID, test your game to ensure that the plugin is sending data to your GA4 account. You can do this by checking the Realtime section in Google Analytics to see if the visits are being tracked as soon as you play the game.

Step 3: Setting Up Events in Google Analytics 4

Now, let's configure custom events in your game to track specific player actions, such as completing a level, making a purchase, or clicking a button. Here’s how you can set up events:

1. Create Events in Construct 3:

• Open the Event Sheet in your Construct 3 project.
• Add a Send Event like “button_clicked”, " or “player_dead”.
• Event names are case sensitive. For example, my_event and My_Event are distinct events.
• Event names can include English and non-English words and letters.
• Do not use reserved prefixes and event names.
• Event names must start with a letter. Use only letters, numbers, and underscores. Don't use spaces.

Send event will automatically queue the information for further processing. GA4 will determine the best moment to report it.

Step 4: Understanding GA4 Event Delays and Privacy Considerations

Event Delays in GA4

When you first start using Google Analytics 4, it’s important to know that there may be a delay in seeing your event data. GA4 may take up to 48 hours for the data to appear, especially if the property is new. This is a normal part of Google Analytics data processing, and it’s something to be aware of while setting up and testing your events.

Privacy Considerations

As a game developer using the GA4 plugin, it’s important to understand that you are responsible for compliance with privacy laws and data protection regulations in the countries where your users are located. Here are a few things to keep in mind:

1. Personal Data: Google Analytics does not collect personally identifiable information (PII) unless explicitly configured to do so, but it is still important to review the data being tracked and ensure it doesn’t violate privacy laws.
2. Data Collection Compliance: You should be aware of and comply with data protection laws such as:
• GDPR (General Data Protection Regulation) in the European Union.
• CCPA (California Consumer Privacy Act) in California, USA.
• Other regional privacy laws that may apply depending on your users’ location.
3. User Consent: Depending on your region and the data you are collecting, you may need to display a cookie consent banner to your users. Make sure users are informed and give consent before you track their data.
4. Data Retention: Google Analytics 4 offers various settings for how long data is retained. You should review these settings to ensure they align with your game’s privacy policies.

Remember to keep privacy and data protection in mind, as you are responsible for ensuring compliance with applicable laws. Enjoy the power of data-driven game development with GA4!

Official Documentation: smartui-docs.pixelperfectstudio.mx/miscellaneous-addons/google-analytics-4/getting-started