Ever since Scirra officially started in 2011, we've been all about game creation. Now we're taking a big step and for the first time ever we're announcing a new...
Ashley in that case the solution is quite simple, being (I guess) and online product as C3 too.
Offer it both as stand alone product and give the option to purchase it for C3 too, so you get benefits from both side, with the plus that you have already a potential user base just one click away to buy it.