You're right.
My client is a very well known brand in his sector. With several decades years market presence and ranked in the top 10 of worldwide players in his market.
The problem is that clients associate his brand to what they were decades ago and not what they are now.
Beside that, their marketing has been quite boring during the last years, so they want to revamp it.
The goal is to reposition them as a modern player. They indeed are already so but it's not easy to demonstrate.
Hopefully gamification will help. Simple games, quiz, puzzles, memory are the first choice but I'm looking for something cooler...... and maybe a developer that could help us with it