To use the WindowsStoreProxy.xml file, first locate it from here: C:\Users\<username>\AppData\Local\Packages\<app package folder>\LocalState\Microsoft\Windows Store\ApiData\WindowsStoreProxy.xml (adjust to your local machine).
Then paste it into the Windows project at the root - drag it onto the project node on the solution explorer - should be "YourGreatGame (Universal Windows)".
To add IAPs to the file, you just need to add them as Product nodes. Here's a working example of a WindowsStoreProxy.xml with one IAP called CompleteUnlock with a price of £1.49. Remember to export Construct 2 with IAP in "test" mode.
<?xml version="1.0" encoding="utf-16" ?>
<CurrentApp>
<ListingInformation>
<App>
<AppId>00000000-0000-0000-0000-000000000000</AppId>
<LinkUri>http://apps.microsoft.com/webpdp/app/00000000-0000-0000-0000-000000000000</LinkUri>
<CurrentMarket>en-US</CurrentMarket>
<AgeRating>3</AgeRating>
<MarketData xml:lang="en-us">
<Name>AppName</Name>
<Description>AppDescription</Description>
<Price>1.00</Price>
<CurrencySymbol>$</CurrencySymbol>
<CurrencyCode>USD</CurrencyCode>
</MarketData>
</App>
<Product ProductId="CompleteUnlock" LicenseDuration="0" ProductType="Durable">
<MarketData xml:lang="en-us">
<Name>Product1Name</Name>
<Price>1.49</Price>
<CurrencySymbol>£</CurrencySymbol>
<CurrencyCode>GBP</CurrencyCode>
</MarketData>
</Product>
<Product ProductId="2" LicenseDuration="0" ProductType="Consumable">
<MarketData xml:lang="en-us">
<Name>Product2Name</Name>
<Price>1.00</Price>
<CurrencySymbol>$</CurrencySymbol>
<CurrencyCode>USD</CurrencyCode>
</MarketData>
</Product>
</ListingInformation>
<LicenseInformation>
<App>
<IsActive>true</IsActive>
<IsTrial>false</IsTrial>
</App>
<Product ProductId="CompleteUnlock">
<IsActive>false</IsActive>
</Product>
</LicenseInformation>
<ConsumableInformation>
<Product ProductId="2" TransactionId="00000000-0000-0000-0000-000000000000" Status="Active" />
</ConsumableInformation>
</CurrentApp>