Calling the game a casual game when you haven't played it doesn't make sense. I am open for comments on how to make it better but whether or not you would personally purchase the game for X price isn't what we are running our business model on. There is a lot of content that we have put into the game and thus far we have received good feedback from those who enjoy the type of game we have created for them.
The icon:
<img src="http://i.imgur.com/aTiUM4B.jpg" border="0" />
is basically letting players know that they have collect X out of 3 Bees. If you have a suggestion on how to improve that please let me know. And you enter the door to go play a level. There is a controls screen in the title menu explaining these details.
We are updating the game with tweaks and more to make the experience better.
And what is truly considered a casual game? Just because it is a platformer doesn't mean that its casual.
There are 6 bosses, over 24 levels, plenty of hidden secrets and things to collect and a soundtrack with over 20 tracks of high quality. It is a platform game.
Thanks for your input 
czar