I'm wondering how a photo of cardboard boxes constitutes proof that they will be sent out to anyone, or that they even contain anything worthwhile, or who these people who have already received things are, and whether or not they are hired to stir up the hype, or why a company feels it necessary to prove their legitimacy by publishing photos of warehouses, or how long they will stay in business...
Basically, I've seen these types of schemes before and they're never as good as they seem, remember the "free ipod" craze? It's just new ways to make people look at marketing without thinking they're looking at marketing.
Unless I am over-cynical and everyone's gonna be getting free PSPs for watching YouTube while I sit here and complain