"(...) when compared to other companies outside the games industry, Activision is pretty harmless."
(...)
"Activision isn't bad for the industry. Any company that can bring this much money and attention to gaming isn't bad. But it is doing little to advance games. It's just not a very inspiring company. That can change if Activision wants it to. If not, that's not really evil. That's just kind of lame."
http://uk.ps3.ign.com/articles/114/1142624p1.html
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No, Activision isn't evil.
It's just that Bobby Kotick is a supreme douche amongst douches.