Not a joke unfortunately, it is some serious matter.
http://www.giantbomb.com/interactive-loading-screen/3015-1419/
It is owned by Namco and supposed to expire in 2015.
so: scirra.com/tutorials/318/how-to-use-loader-layouts-to-make-custom-loading-screens
"You could even include a mini-game, or a tiny section of the actual game, so the player can be kept entertained while waiting. Don't forget you should try to use as few objects on the loader layout as possible so it loads quickly itself! More on that in a moment."
we should have to edit that part of this tutorial accordingly?