Ever since Scirra officially started in 2011, we've been all about game creation. Now we're taking a big step and for the first time ever we're announcing a new...
Also, totally contrary to other comment that stated the opposite of what im about to say:
If it fails and Animate doesnt prove being a viable product, they wont probably take that much time to close the development investment on the project.
If it succeeds, it will mean more income to Scirra and thus more resources to hire more staff, so no "splitting of attention" right there.
My only feedback would be I would rather have it also as a paid addon for C3, apart from the standalone subscription for non C3 users, so C3 users wont have to deal with multiple programs that are 90% similar.