I think that a lot of people looking for a game creator would ask/post on a community they frequent, look for a comparison website or article outlining various solutions, or explore indie communities. A lot of our hits are referred from such means. Some users will type in things like 'game maker' and such, Game Maker itself has these keywords covered, which makes tapping into those searches very hard.
What can we do to increase rankings for things 'blind searchers' so to speak will type in?
(Our hit breakdown shows 170 hits from people googling 'Construct' in the last week, up from 50 or so only a month ago in a week period)