"generally 1-2 years ago it was easy to get 300-400 downloads/day even for very average app (and 4-5000 for good app). Now it's much harder."
Well there's only so much you can do, make a great game, release it... but nobody finds it. I mean my game, search on app store for "Ninja" and there's literally thousands..
Been about 10 days since release, less than 100 players tried it. Pretty disheartening, but gotta look into ways to advertise it better. I mean, it can't be such a sh*t game so few would try it.. or is it? heh
You're right about the CPM, its dropped down to around $1 now, per 1000 impressions.