Naturally everyone wants lower prices and more for their money. However one point I think is underrated is that you should choose a tool with a sustainable business model. Developing software is time-consuming and expensive. Open source is a different model, but of commercial companies, if their product is either free or extremely cheap for the majority of customers, then how are they paying all the engineer salaries and business expenses to develop it? In my opinion there's a couple of tools out there which to me look like they have unsustainable business models. I think they might fail in the next few years, or have to resort to desperate measures like Unity did with the runtime fee after they ended up losing close to a billion dollars a year (and they still haven't yet solved that problem). That's the flip side of free or very cheap tools. What if you're half way through a project years in development and the business fails or has to resort to desperate measures? It could put you in a really difficult situation with years of your work at stake.
Sure, everyone wants to pay less, that's part of business. However our model is obviously sustainable. We can keep this going indefinitely. Can you say that of every other commercial tool out there? We've been running for 13 years now and we're still going strong; over the years I've seen several tools appear, get hyped up, reach some level of success, stumble, and then ultimately fail. Are you willing to risk investing years of work in a product that might not have a future?